I'm a Partner and the Managing Director of Decoded Advertising, a MediaMonks agency, based in Los Angeles.
This site includes some of my favorite work from my career prior to Decoded.
I grew up in a family of teachers and coaches in Shaker Heights, Ohio
and was an English Literature major at Dartmouth College. I am a former athlete, a massive consumer of sports, music, psychology and popular culture and a very proud husband and father living in Manhattan Beach, CA.
My love of creativity is matched by my curiosity to understand the nuances of our complex world. I have career that exists at the intersection of art and science, using creativity as stimulus to understand how it inspires behaviors in different people and across different communication channels.
I like to think of my career in advertising as strategic and creative pursuit with a scoreboard for the measured impact we drive on perceptions and actions.
EXPERIENCE | EDUCATION
Decoded Advertising | Partner, Managing Director | April '17 -
72andSunny LA | Group Brand Director | May '15 - April '17
adidas | Coors Light | Coors Banquet | ESPN | Instagram | Erase the Hate
R/GA LA | Group Brand Director | Nov '13 - May '15
Beats by Dre | Netflix
Anomaly NY | Account Director | Oct '12 - Oct '13
Budweiser
BBH NY | Account Director | Oct '10 - Sep '12
Sprite | Commission on Presidential Debates | US Fund for UNICEF
BBDO NY | Account Director | Jun '05 - Oct '10
Gillette
Dartmouth College | Sep '01 - Jun '05
Bachelor of Art, English Literature
Shaker Heights High School | Aug '97 - Jun '01